A business introduction to corporate social responsibility

Shaping the future through education.
Creating a sustainable future by assuming corporate responsibility

Of the world’s 100 largest economical powers, 51 are corporations. The combined sales of the world’s top 200 corporations equals 28 percent of global gross domestic product and employs only 18.8 million people. These corporations are in many ways leaders of our world through their power to influence development and world progress, but their corporate responsibility is not clearly determined. These global leaders must nurture their market in order to be able to gain from the global market .

Mission Titicaco´s core business is to help corporations build lasting value and offer them a way of actively taking part in the world’s progress in a win-win relation.

Corporations are invited to partake in Mission Titicaco by the implementation of Titicaco Communicaring School throughout the world. By participating in the project, corporations can realize their Corporate Social Responsibility while getting a high return on investments, for example;

• long term risk management
• long term market development
• improve relations to local goverments
• recognition in new markets
• information databanks
• positive publicity
• better external relations
• increased brand value
• warmer internal relations
• higher understanding of communication
• first-hand knowledge of the power of change.

At the same time the corporation will be contributing to the progress of the world - a task any global corporation should see as their natural responsibility.

Mission Titicaco is searching for one or maximum three partners to work with in the realization of Titicaco Communicaring School - globally.

We seek partnership with companies that are willing to see the partnership with Mission Titicaco as an ongoing intensive project over at least ten years and the creation of Titicacos global school as an important part of their future success strategy for responsible business.

Mission Titicaco’s vision is to promote the development of communication and understanding in the world.

By bringing and introducing a complementary education and global dialogue to disadvantaged children in poor countries, we will through these efforts open the channels for communication on all levels and give children the opportunity to change their lives in a positive way both individually and from a global perspective.

CSR from a business perspective

”There are two main strategies for economic growth to choose between. Hostile takeover or growth by pushing social economic development forward through education. One will lead to destruction of the planet, the other will lead to sustainable development and possibly even peace.”

Ivan Daza,
Founder Titicaco Communicaring School

What is in it for your company?
- First and most important - being part of the solution.

Then there are other perspectives, CSR profit areas;

Values such as Global Responsibility and Corporate Social Responsibility are becoming increasingly important and are created in all levels of society: among customers, clients, employees, management, partners, share holders and even amongst the competition. If your company and its brands don’t have a competitive edge by sharing these values and proving them to be a part of your corporate soul, you will fall way behind your competition.

Mission Titicaco presents a menu of objectives in the realization of Corporate Social Responsibility, together we shall set up goals within our mission. How would your company like to benefit from partaking in your global responsibilities?

By involvement in Mission Titicaco you can profit on several levels:

1. Long term Risk Management
2. Long term Market Development
3. Employee engagement How your personnel can use Mission Titicaco to fulfill personal needs.
4. Internal perspectives. How your company can strengthen internal relations through participating in Mission Titicaco. Strengthen the corporate soul.
5. External perspectives. How your company profits from communicating activities and getting new knowledge and a higher brand value through quality brand management.
6. Expansive perspectives Use Mission Titicaco to reach new markets and get recognition on these markets.
7. Development perspectives. How your company can grow from partaking in Mission Titicaco

A global awakening is taking place; citizens of the world are fed up with watching the world falling apart.

They want action and they will only do business with companies that act with true global citizenship responsibilities.

Some questions you might ask your self and your company to define interesting CSR areas of action for your company

1. The consumer of tomorrow and your brand.
a. What values does tomorrows consumer have? How do you connect your brand to your companies social responsibilities? Will consumers analyze your values, before they become customers in the future? Will consumers see through easy attempts to buy their attention, with actions that are made only to sell more rather that appreciate your true business responsibilities as a world leader within your market segment?

2. Greater knowledge of new markets.
a. China and India alone holds 1/3 of the worlds population. What will the market of tomorrow look like? What knowledge do you have of tomorrows market? What do they know about your company and brand? Will you bee accepted? Are you prepared to adapt to the new global market? Where will your company be in twenty years?

3. Conflict prevention.
a. Education and dialogue prevents conflicts. Education builds awareness and understanding both ways. But not only that, it gives you many golden opportunities to understand and adapt your products to new markets and customers.

4. The cost of a hurt brand.
a. A brand catastrophe can translate directly into figures, normally 6-10% of the yearly net revenue is lost when your brand hurts from a brand catastrophe.
b. Many companies has walked through that fire when headlines involving their company name are involved in strong negative publicity. Arla, Nike, H&M, Sandvik and many others have now taken action against these costly affaires.
c. How do find out about bad actions involving your company?- By reading it in the news or finding it out on a very early stage being able to take action before any damage has taken place.

5. Leaders of tomorrow
a. Tomorrow leaders will have great advantages from being able to understand and perform dialogue with people from different cultures. Knowing how people think and understanding their values will bring advantages to your company.

Mission Titicaco work model

Like any communication strategy consultant we have a work model, the only difference is that our work model is driven by Mission Titicaco and its ideal goals to bring a new education to poor children and bring people closer to each other by communication. At the same time as developing your brand, tightening internal and external relations, setting communicative goals and what other destinations you might have in mind through a partnership with Mission Titicaco.

Internal Perspective on CSR engagements
Companies are built by people. People who according to global trends and analysis, are changing their values into higher ethical levels with global perspectives and concerns. Your company must adapt to the people working in the company as being able to attract a new work force.

Internal perspectives

• Corporate soul force. The soul of your company is important when the going gets tough. When the budget is reached, what else have you and your employees accomplished? When you do not reach your goals in your business focus area, where is the pride amongst the personnel? Your company is built by sensitive individuals demanding quality in their lives.
  
• Strengthen relations. Global concern can bring new values and new interests to the people involved in the company. Do you talk to your colleagues, employees and to other departments about other things than the focus area of the business? Is your company global, but without a real sense of global relations?
  
• Increase employee attraction. When companies offer similar salaries and other fringe benefits, what makes an attractive possible employee decide to work for your company? How important are the values of the company when you expand to new markets?
  
• Does your employees have the opportunity to work for global progress without leaving the company? Many individuals in your company has this need, ask them! When the need has no possibility to be seen to, because it means they have to quit their jobs in order to make a difference in the world. It leads to frustration. Your employees could be offered to work for global progress within Mission Titicaco one day every month or if some of them need some “time off” maybe that time could be spent with Mission Titicaco. We make people grow, from the inside.

Mission Titicaco’s offering
Mission Titicaco helps companies realize their social responsibilities and to communicate these efforts and achievements internally in the company as well as achieving a high return on investments.

CSR in an external business perspective

Products and services are becoming increasingly dependent on values, since there is little difference between the products. In the end, customers will choose an ethical product that contributes to world development over a product that doesn’t.

Competitive personnel will choose a responsible company over one that doesn’t assume its responsibilities. Shareholders will invest in companies who follow these simple rules. Your competition will claim that they are ahead of you if they are assuming their global responsibilities to a larger extent than you are.
External perspectives

• Clients & Consumers. When the competitive edge between products is only its design and the latest commercial or Bond-movie, where will you gain their confidence? What is your brand value? When your company is unfortunately involved in a public relations crisis, how do you sustain your credibility?
• Partners. Are your partners actively taking a global responsibility? Do you demand that they are? You can be sure that they will demand it of you in a near future.
• Shareholders. As a result of the global awareness trend, ethical funds are popular and growing. Who will want to invest in a company who is not taking an active responsibility in the global future? In the end there is only one market – the global one.
• Competition. Will your competition enter the same markets as you do? Do you have a competitive edge compared to them regarding Global Responsibility in that market?
• Media exposure. How much are you spending on media exposure? Are you ready to launch a CSR project and get “cheap” or “free” media attention for your product and your brand? Will you miss the chance to get headlines in foreign and national media from your social responsibility activities? Have you been publicly thanked by the government in your new markets, before you start doing business there?

Mission Titicaco’s offering
We carry out consultancy work to help corporations realize these values and get maximum positive publicity in Sweden, in the country where the project is active as well as globally. We also help you communicate these efforts in a professional way to all target groups.

"Many companies around the world believe they have a moral duty to respond to global problems such as Third World poverty, the deterioration of the natural environment, and endless trade battles. But few have actually realized that their survival actually depends on their response. To put it simply global companies have no future if the earth has no future."    - RYUZABURO KAKU, HONORARY CHAIRMAN OF THE BOARD, CANON

CSR for expanding your business

To get established in new markets you must gain trust and understanding, since all your competitors will want to enter the same markets. Confidence can only be gained from action.

• Where are your new markets? China is one of the most expansive markets at the moment. The next might be India or South America. What are your relations on these markets? Does people in that country think positive when they hear your company name?
• What do you know about your new markets? Understanding the local culture, politics, regulations, customs, value systems and way of life in order to gain local acceptance will be essential in order to successfully enter new markets.
• Information databanks and local networks. How easily do you get grassroots information from new markets? How were your networks built? Do you know your partners way of behaving in that country? What happens if there suddenly is a new government in that country? Know your friends, but know your enemies better. This knowledge can be gained by actively performing projects in that country.
• Media and publicity. Has your company been publicly thanked by the local government before your sales force enters a new market? How many headlines in the local media have you produced, and were they positive or negative ?

Mission Titicaco’s offering
We deliver consultancy services to help corporations realize these values and goals and get a maximum return on your investments.

CSR for business development
Ideas and new business are derived from the environment and the challenges you face.

Since you and most of your competitors are active in the same areas, reading the same papers, discussing the same issues, naturally you will have similar ideas and present similar solutions to the market.

Acting on a bigger arena on a new basis, getting new perspectives from a different reality and developing new values will bring unique ideas that will help your company keep the competitive edge.

Business development activities

• Cultural involvement. Activate your personnel in new areas. Understand local values. Create understanding and acceptance in your company. Make people richer by offering them new experiences and new values.
• Growing on a global market. All poor countries in the world need infrastructure, education, new business. They will one day become important customers and clients to some companies, is your company one of those?
• Value systems. How do they think? Do they understand us? Can we make ourselves understood? Only through communication and interaction can we understand each other and bring our worlds together.
• New input gives new ideas. Incredible unused natural resources exist in many countries. New product development awaits. New knowledge brings new ideas.
• Reality check. Is your new product compatible on a new market? Do you need to adapt it more before launching it on the new market in order to get better results?
• Strengthen relations. Have the government and the people publically thanked you for your efforts in that country? Are you a local hero even before you set up your business there? Are you introduced to the “right networks” in that new market?
• Partnerships. As we all know, building a strong partnership with local actors before entering a new market is a great advantage and of great importance to any company.

Mission Titicaco’s offering
We deliver consultancy services to help corporations stimulate these new influences in a new environment where your personnel will be active in many ways.

CSR for your local partners
In many countries in South America, the United States of America has long been equivalent to the devil and the “white man” has not the confidence of the people. In order to get this confidence you must act according to reality. How are you supposed to gain confidence there if you have never been there? Or if you don’t know their cultures and way of thinking?

Local partners view

• Reliability is built through action.
• Acceptance is built through building relationships and getting to know people.
• Cooperation will be easier if they already accept you.
• New markets, maybe the local partner has several national products that can easily find new markets in your country or business area.

Mission Titicaco’s offering
We carry out consultancy work to help corporations get confidence and acceptance in new markets.

"I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being. "                   -DAVID PACKARD, HEWLETT-PACKARD

Proof of action
To gain confidence within all target groups you will need to take responsibility, but also report what you have done in a reliable and interesting way. This way you also inspire others to take their responsibilities.


First consultancy, how to get a high return on investments in corporate social responsibility.

Suggested activities to achieve a more thorough understanding of the corporate value of CSR projects. To gain new visions and deeper recognition of Quality Brand Management through Mission Titicaco, we wish to invite companies to take part in the following activities.

1) Speaking event
2) Workshop and dialogue
3) Publish a report
4) Publish parts of that report in media

Speakers
We will represent us and other CSR consultants to talk about Quality Brand Management through Corporate Social Responsibility in new ways where the aim is how to gain understanding of the value of actively partaking in CSR projects.
Workshop

Discussions
Participants will be invited to discuss different hypothetical cases to help define working models and benefits for investing companies.

Reports
After the dialogue and workshop, the results and conclusions will be summarized in a report and sent to the active partners.

Publicity
Parts of the report will also be used to create public awareness on the subject.
Tools within the Mission Titicaco CSR workshop to get maximum return on investments
There are different ways of communicating your Corporate Social Responsibility activities.

By making your efforts visible to the public eye, there is a range of possible effects; building a higher brand value, strengthening internal and external relations, bringing many other values to the company as well as inspiring other players and raising their awareness. Compete in goodwill.

Suggested tools;

• Events: Corporate Social Responsibility, competitions, children-focused activities, educational themes and cultural events.
• Positive Reality Shows: The future trend of “Reality shows” is moving away from their present “tabloid” themes and into new areas. The “Reality shows” of tomorrow will be interested in showing positive accomplishments and results. The project could be documented from a lot of different angles for a lot of different reasons and could mean a variety of publicity for the involved parties.
• Documentaries: Showing real life and positive actions.
• Lectures: The future leading companies global responsibilities. Brand Management. The way to new markets. Corporate Social Responsibility in a complete perspective
• Travel & Adventure: Invite employees or partners to partake in a tour into the world where you are active.
• Classes: There is an array of possibilities in offering classes to participating parties; language classes, cultural exchange, legends etc,
• Language & Understanding: A company offers their employees a Spanish course and dialogue to practice their Spanish with people in South America in order to generate a higher interest in enter ing new markets.
• PR and Media. Internal, external, local and global attention is guaranteed. And, by showing your engagement in global responsibility you can inspire others to do the same.

Thanks for your attention.
Now you have tasted some thoughts Mission Titicaco and its initiator so gladly share concering strategies and benefits from active corporate social responsibility. We give speeches, lectures, workshops and perform consultancy within this area, gladly helping companies to find its natural area of CSR actions and responsibilities. We also help you get as much satisfaction as possible from your actions within this important development area through setting up strategies, PR actionsplans and goals, reporting models, actionplans for performing the CSR engagement you choose and reaching goals you set up.
Feel free to give us a call, first consultation is free at charge.

Kind regards
Ivan Daza
Initiator of Mission Titicaco